{"id":850,"date":"2022-12-01T10:15:04","date_gmt":"2022-12-01T10:15:04","guid":{"rendered":"https:\/\/siderea.it\/about-us\/"},"modified":"2024-01-12T15:09:04","modified_gmt":"2024-01-12T15:09:04","slug":"about-us","status":"publish","type":"page","link":"https:\/\/siderea.it\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"850\" class=\"elementor elementor-850 elementor-415\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fce962f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fce962f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-986e1aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"986e1aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b22d3a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-woocommerce-breadcrumb\" data-id=\"1b22d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"woocommerce-breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"woocommerce-breadcrumb\" aria-label=\"Breadcrumb\">Home<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2a460 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8a2a460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABOUT US<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e9c15 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f3e9c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DESIRE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0287aba elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0287aba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49ed07f exad-glass-effect-no exad-sticky-section-no\" data-id=\"49ed07f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ddb5cb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7ddb5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The etymology of the word &#8220;<strong>desire<\/strong>&#8221; is simply fascinating: it comes from the Latin &#8220;de-sidera&#8221;, meaning the lack (de) of stars (sidera, from sidus, sideris).<\/p>\n<p>After a career <strong>designing<\/strong> and <strong>creating cosmetic lines<\/strong> for other brands, founders <strong>Deborah Francescon and Lara Zorzan&#8217;s DESIRE<\/strong> was to create their <strong>own range of skincare products<\/strong> that could meet their specific needs.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>Starting from their delicate and demanding skin was essential to <strong>study<\/strong>, <strong>formulate<\/strong> and personally <strong>test<\/strong> the products that would then take care of every <strong>woman&#8217;s beauty<\/strong> and become the <strong>MISSING STAR<\/strong> in the universe of luxury cosmetics.<\/p>\n<p>This is how in 2018, after long years of <strong>scientific research<\/strong>, they created <strong>SIDEREA<\/strong>, the ultimate <strong>anti-ageing treatment<\/strong> for particularly delicate and sensitive skin.<\/p>\n<\/p>\n<div id=\"WidgetFloaterPanels\" class=\"LTRStyle\" style=\"display: none; text-align: left; direction: ltr; visibility: hidden;\" translate=\"no\">\n<div id=\"WidgetFloater\" style=\"display: none;\">\n<div id=\"WidgetLogoPanel\"><span id=\"WidgetTranslateWithSpan\">TRANSLATE with <img id=\"FloaterLogo\"><\/span> <span id=\"WidgetCloseButton\" title=\"Exit Translation\">x<\/span><\/div>\n<div id=\"LanguageMenuPanel\">\n<div class=\"DDStyle_outer\">\n<p><input id=\"LanguageMenu_svid\" style=\"display: none;\" autocomplete=\"on\" name=\"LanguageMenu_svid\" type=\"text\" value=\"en\"> <input id=\"LanguageMenu_textid\" style=\"display: none;\" autocomplete=\"on\" name=\"LanguageMenu_textid\" type=\"text\"> <span id=\"__LanguageMenu_header\" class=\"DDStyle\" tabindex=\"0\">English<\/span><\/p>\n<div style=\"position: relative; text-align: left; left: 0;\">\n<div style=\"position: absolute; ;left: 0px;\">\n<div id=\"__LanguageMenu_popup\" class=\"DDStyle\" style=\"display: none;\">\n<table id=\"LanguageMenu\" border=\"0\">\n<tbody>\n<tr>\n<td><a tabindex=\"-1\" href=\"#ar\">Arabic<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#he\">Hebrew<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#pl\">Polish<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#bg\">Bulgarian<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#hi\">Hindi<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#pt\">Portuguese<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#ca\">Catalan<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#mww\">Hmong Daw<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#ro\">Romanian<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#zh-CHS\">Chinese Simplified<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#hu\">Hungarian<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#ru\">Russian<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#zh-CHT\">Chinese Traditional<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#id\">Indonesian<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#sk\">Slovak<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#cs\">Czech<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#it\">Italian<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#sl\">Slovenian<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#da\">Danish<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#ja\">Japanese<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#es\">Spanish<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#nl\">Dutch<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#tlh\">Klingon<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#sv\">Swedish<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#en\">English<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#ko\">Korean<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#th\">Thai<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#et\">Estonian<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#lv\">Latvian<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#tr\">Turkish<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#fi\">Finnish<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#lt\">Lithuanian<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#uk\">Ukrainian<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#fr\">French<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#ms\">Malay<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#ur\">Urdu<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#de\">German<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#mt\">Maltese<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#vi\">Vietnamese<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#el\">Greek<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#no\">Norwegian<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#cy\">Welsh<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#ht\">Haitian Creole<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#fa\">Persian<\/a><\/td>\n<td> <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img style=\"height: 7px; 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var langMenu = document.getElementById(LanguageMenu_popupid); var origLangDiv = document.createElement(\"div\"); origLangDiv.id = \"OriginalLanguageDiv\"; origLangDiv.innerHTML = \"<span id='OriginalTextSpan'>ORIGINAL: <\/span><span id='OriginalLanguageSpan'><\/span>\"; langMenu.appendChild(origLangDiv); LanguageMenu.Init('LanguageMenu', LanguageMenu_keys, LanguageMenu_values, LanguageMenu_callback, LanguageMenu_popupid); window[\"LanguageMenu\"] = LanguageMenu; clearInterval(intervalId); } }, 1); <\/script><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8a27d74 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8a27d74\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7854aae exad-glass-effect-no exad-sticky-section-no\" data-id=\"7854aae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae9d81 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6ae9d81\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0c78ad exad-glass-effect-no exad-sticky-section-no\" data-id=\"a0c78ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46d2156 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"46d2156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE FOUNDERS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c611ce5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c611ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Deborah Francescon<\/strong> graduated in Chemistry from the University of Padua in 2000.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>While studying for her degree she began to develop a <strong>passion for cosmetics<\/strong>, which prompted her to combine <strong>science<\/strong> and <strong>creativity<\/strong> and experiment with different interactions between <strong>formulas<\/strong> and <strong>active ingredients<\/strong> to obtain the desired effect on the skin.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>She researched and explored different aspects of <strong>dermocosmetology<\/strong>, which she proceeded to apply successfully to her formulas as early as the beginning of her career as a cosmetologist working for one of the industry&#8217;s leading companies. There she met <strong>Lara Zorzan<\/strong> in 2001, and the two immediately formed a close relationship as both business partners and friends.<\/p>\n<p>Whether by chance or by fate, after obtaining her high school diploma in foreign languages <strong>Lara Zorzan<\/strong> began her career at the same cosmetics laboratory as Deborah, working there as <strong>head of sales<\/strong> and domestic and foreign customer management for more than 10 years.<\/p>\n<p>Here, <strong>Deborah<\/strong> and <strong>Lara<\/strong> acquired a <strong>deep knowledge of the processes<\/strong> involved in making cosmetics &#8211; from <strong>developing a formula<\/strong> to <strong>selecting the best raw ingredients<\/strong>, from <strong>production<\/strong> and <strong>packaging<\/strong> to marketing the finished product.<\/p>\n<p>Their mission was to address <strong>each customer&#8217;s unique needs<\/strong> and meet them through their dedication and detail-oriented approach.<\/p>\n<p>Over the years, their growing desire for change and independence led them to found <strong>Biomy<\/strong> in 2018.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>They deepened their study of <strong>green cosmetics<\/strong>, a field where <strong>nature<\/strong> and <strong>science<\/strong> work hand in hand, devoting their efforts to developing new formulas that specifically <strong>protect the microbiome<\/strong> of the most challenging of skin types &#8211; sensitive skin.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p><strong>SIDEREA<\/strong> conveys the values and expertise underpinning <strong>BIOMY<\/strong> to perfection.<\/p>\n<p><script type=\"text\/javascript\"> var intervalId = setInterval(function () { if (MtPopUpList) { LanguageMenu = new MtPopUpList(); var langMenu = document.getElementById(LanguageMenu_popupid); var origLangDiv = document.createElement(\"div\"); origLangDiv.id = \"OriginalLanguageDiv\"; origLangDiv.innerHTML = \"<span 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autocomplete=\"on\" name=\"LanguageMenu_textid\" type=\"text\"> <span id=\"__LanguageMenu_header\" class=\"DDStyle\" tabindex=\"0\">English<\/span><\/p>\n<div style=\"position: relative; text-align: left; left: 0;\">\n<div style=\"position: absolute; ;left: 0px;\">\n<div id=\"__LanguageMenu_popup\" class=\"DDStyle\" style=\"display: none;\">\n<table id=\"LanguageMenu\" border=\"0\">\n<tbody>\n<tr>\n<td><a tabindex=\"-1\" href=\"#ar\">Arabic<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#he\">Hebrew<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#pl\">Polish<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#bg\">Bulgarian<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#hi\">Hindi<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#pt\">Portuguese<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#ca\">Catalan<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#mww\">Hmong Daw<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#ro\">Romanian<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#zh-CHS\">Chinese 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href=\"#cy\">Welsh<\/a><\/td>\n<\/tr>\n<tr>\n<td><a tabindex=\"-1\" href=\"#ht\">Haitian Creole<\/a><\/td>\n<td><a tabindex=\"-1\" href=\"#fa\">Persian<\/a><\/td>\n<td> <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img style=\"height: 7px; width: 17px; border-width: 0px; left: 20px;\" alt=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script type=\"text\/javascript\"> var LanguageMenu; var LanguageMenu_keys=[\"ar\",\"bg\",\"ca\",\"zh-CHS\",\"zh-CHT\",\"cs\",\"da\",\"nl\",\"en\",\"et\",\"fi\",\"fr\",\"de\",\"el\",\"ht\",\"he\",\"hi\",\"mww\",\"hu\",\"id\",\"it\",\"ja\",\"tlh\",\"ko\",\"lv\",\"lt\",\"ms\",\"mt\",\"no\",\"fa\",\"pl\",\"pt\",\"ro\",\"ru\",\"sk\",\"sl\",\"es\",\"sv\",\"th\",\"tr\",\"uk\",\"ur\",\"vi\",\"cy\"]; var LanguageMenu_values=[\"Arabic\",\"Bulgarian\",\"Catalan\",\"Chinese Simplified\",\"Chinese Traditional\",\"Czech\",\"Danish\",\"Dutch\",\"English\",\"Estonian\",\"Finnish\",\"French\",\"German\",\"Greek\",\"Haitian Creole\",\"Hebrew\",\"Hindi\",\"Hmong 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translation powered by Microsoft\u00ae Translator%0d%0ahttp:\/\/www.bing.com\/translator?ref=MSTWidget\"> <input id=\"ShareHelpText\" type=\"hidden\" value=\"This link allows visitors to launch this page and automatically translate it to .\"><\/div>\n<div id=\"FloaterEmbed\" style=\"display: none;\">\n<div id=\"EmbedTextDiv\"><span id=\"EmbedTextSpan\">EMBED THE SNIPPET BELOW IN YOUR SITE<\/span> <a id=\"EmbedHelpLink\" title=\"Copy this code and place it into your HTML.\"><\/a> <img id=\"EmbedHelpImg\"><\/div>\n<div id=\"EmbedTextboxDiv\"><input id=\"EmbedSnippetTextBox\" name=\"EmbedSnippetTextBox\" readonly type=\"text\" value=\"&lt;div id='MicrosoftTranslatorWidget' class='Dark' style='color:white;background-color:#555555'&gt;&lt;\/div&gt;&lt;script type='text\/javascript'&gt;setTimeout(function(){var s=document.createElement('script');s.type='text\/javascript';s.charset='UTF-8';s.src=((location &amp;&amp; location.href &amp;&amp; location.href.indexOf('https') == 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origLangDiv.innerHTML = \"<span id='OriginalTextSpan'>ORIGINAL: <\/span><span id='OriginalLanguageSpan'><\/span>\"; langMenu.appendChild(origLangDiv); LanguageMenu.Init('LanguageMenu', LanguageMenu_keys, LanguageMenu_values, LanguageMenu_callback, LanguageMenu_popupid); window[\"LanguageMenu\"] = LanguageMenu; clearInterval(intervalId); } }, 1); <\/script><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-21e73cb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"21e73cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b02f658 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b02f658\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661f486 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"661f486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/DSC_2935-mod-682x1024.jpg\" class=\"attachment-large size-large wp-image-1169\" alt=\"\" srcset=\"https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/DSC_2935-mod-682x1024.jpg 682w, https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/DSC_2935-mod-200x300.jpg 200w, https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/DSC_2935-mod-768x1154.jpg 768w, https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/DSC_2935-mod.jpg 786w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bba3b69 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bba3b69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58498b4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"58498b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/STE_9152-mod2-683x1024.jpg\" class=\"attachment-large size-large wp-image-1171\" alt=\"\" srcset=\"https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/STE_9152-mod2-683x1024.jpg 683w, https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/STE_9152-mod2-200x300.jpg 200w, https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/STE_9152-mod2-768x1151.jpg 768w, https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/STE_9152-mod2.jpg 788w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-07f4cc8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"07f4cc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41af17b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"41af17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/DSC_3579-mod-682x1024.jpg\" class=\"attachment-large size-large wp-image-1173\" alt=\"\" srcset=\"https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/DSC_3579-mod-682x1024.jpg 682w, https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/DSC_3579-mod-200x300.jpg 200w, https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/DSC_3579-mod-768x1154.jpg 768w, https:\/\/siderea.it\/wp-content\/uploads\/2023\/01\/DSC_3579-mod.jpg 786w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT US DESIRE The etymology of the word &#8220;desire&#8221; is simply fascinating: it comes from the Latin &#8220;de-sidera&#8221;, meaning the lack (de) of stars (sidera, from sidus, sideris). After a career designing and creating cosmetic lines for other brands, founders Deborah Francescon and Lara Zorzan&#8217;s DESIRE was to create their own range of skincare products [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-850","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/siderea.it\/en\/wp-json\/wp\/v2\/pages\/850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siderea.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/siderea.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/siderea.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/siderea.it\/en\/wp-json\/wp\/v2\/comments?post=850"}],"version-history":[{"count":4,"href":"https:\/\/siderea.it\/en\/wp-json\/wp\/v2\/pages\/850\/revisions"}],"predecessor-version":[{"id":1318,"href":"https:\/\/siderea.it\/en\/wp-json\/wp\/v2\/pages\/850\/revisions\/1318"}],"wp:attachment":[{"href":"https:\/\/siderea.it\/en\/wp-json\/wp\/v2\/media?parent=850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}